Understanding Your Venue Intelligence Report

Key Sections of Your Intelligence Report:

• Competitor Benchmark Report: This section provides a concise summary of your venue's quote for a specific enquiry compared to competitors. It highlights key discrepancies in pricing, offering, and suitability, and explains why your proposal might be a poor fit for the brief.
  

• Opportunity Snapshot: This visual summary quickly shows your venue's suitability for the brief, the strength of your proposal, and the priority level of the enquiry. It helps you understand at a glance where your proposal stands.
  
  

• Venue Performance Metrics: This section provides an overview of your venue's general performance across key metrics such as pricing, offering, location, and approximate margin. It helps contextualise your performance within the broader market.
  
  
  
  
  
  

• Competitor Overview: A detailed table comparing your venue against specific competitors for the given enquiry across various metrics like total cost, price positioning, offering richness, and location profile. This allows for a direct comparison and highlights key insights into competitor strategies.
  
  

• Key Insights: This section provides a narrative summary of the most critical findings from the competitor overview, explaining the implications of pricing, package fit, licensing gaps, and strategic considerations for your venue.
  
  

• Competitive Analysis: This visual comparison breaks down your venue's offering against individual competitors, showing detailed comparisons of price, offering, location, and margin. It provides a clear picture of where you stand in the competitive landscape.
  
  
  
  
  

How to Use Your Report:

Your Intelligence Report is a powerful tool for refining your approach to enquiries:

• Identify Pricing Discrepancies: Understand if your pricing is an outlier and adjust it to be more competitive for similar briefs.
• Optimise Your Offering: See how your package offerings compare to competitors and identify areas where you can add value or adjust inclusions.
• Improve Suitability: Use the insights to better tailor your proposals to the client's brief, ensuring your venue is perceived as a strong fit.
• Strategic Adjustments: Leverage the key insights and competitive analysis to make informed decisions about your sales strategy and improve your win rate.
  
  

Accessing Your Full Report:

For those who have subscribed to Venue Intelligence, your full, in-depth report is accessible via your Hire Space dashboard. Non-subscribers will be able to view an excerpt, providing a taste of the powerful insights available. To unlock the full potential of Venue Intelligence, consider subscribing to the service.