Today's competition on Hire Space is fierce - there are over 4000 venues vying for customers' attention. To measure the attractiveness of a venue profile, we mainly look at bounce rates and time on page.
The quickest way to improve your bounce rate within days is to showcase your venue with great photography. Great photography is absolutely key to maximising time on page and reducing bounce rate. After all, first impressions count so much! However, what does it mean for venue photography to be great?
Many Hire Space customers have told us that when searching for venue options, they were more likely to stay on the profiles and read the venue descriptions if the venue profiles had high-quality photographs featuring these elements below:
- Facade / entrance
- Empty interior of event spaces
- Event photos featuring guests attending an event
High-quality photos should be of minimum 150 ppi to match today's display standards. Even mid-range smartphones these days have extremely high-resolution displays. In June 2017, over 42% of Hire Space users browsed the website on mobile devices!
Dimension-wise, photographs should be minimum 2560x1920px. That's easily doable by taking pictures on a smartphone.
Captured by your great photos, users are now reading your descriptions and features. To maximise your conversion rate, i.e. enquiries per pageview, your descriptions should include lots of relevant event keywords, should not be copy and pasted from other online materials and should be written in an engaging friendly voice. Engaging when put in practice, can be achieved with benefit selling techniques. Put simply, you do not just boasts your venue specs but also tie these in with advantages for the customer.
Take natural daylight as an example. Rather than writing "Our boardroom is flooded with plenty of natural daylight", you could sell its benefits to customers by wording it as: "With plenty of natural daylight, attendees for your offsite meetings can concentrate easily in our boardroom."
Venue and Space Features
Previewing your profile is also super important to avoid excessive white space on the front-end. One common cause for excessive white space is listing too many features. Limiting your venue and space features to 5 in total is advised.
Now that you've got the down low on improving bounce rate and time on page for customers looking at your venue profile, you should also ensure they can land on your venue profile in the first place! Here's a quick guide on optimising venue descriptions for search results.
Any questions? Please get in touch!