(If you're asking yourself, "But what is voice search?", before we dive into optimising for voice search, it's recommended that you read this short article first.)
1. Get Your Websites Mobile-Ready
According to Google, around 40% to 60% of searches now come from mobile. On top of this stat, the fact that virtual assistants are more prominent on mobile devices, it's reasonable to assume that more voice search will come from mobile devices. If your venue comes up first, but its website doesn't display properly or fast enough on the user's mobile phone, it's not surprising that the user will ask Siri for another suggestion! 53% of mobile pages are abandoned if they take longer than 3 seconds to load.
2. Use FAQs and Write Conversational Content
Google says around 15% of queries are now new, never been searched before. In the past, someone looking for a conference venue in London might use the query "conference venue London". With Alexa, that same person could ask "What venues are suitable for conferences in London", on another day they might ask "What's the most popular conference venue in London". To prepare for this, you can start by having an FAQ page, and blog content phrased like questions. Platforms like Quora are really built for this, so it's worth keeping an eye out and consider having an account of your own and start answering questions.
3. Write Great Content
Similar to tip #2, but still, well worth mentioning. Rather than focussing on keywords and search results, the easiest thing to do is to regularly refresh your website with new and relevant content. Updating the copy on static pages, posting a fresh blog every week are just some of the things you can do to tell Google your website is great and worth being rewarded with high search ranking.
On a recent core search algorithm update, Google said on Twitter, "As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no 'fix' for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."