If you're reading this, I'm willing to bet that you've used a search engine like Google to look stuff up. Have you ever wondered how your venue's website is performing on Google searches? Chances are you've done a search like this below in your desktop or mobile browsers:
Websites with the little "Ad" symbol preceding their URLs are those paying for Google Adwords to capture customers' attention, namely, clicks. This pay-per-click tactic is a paid search approach.
This image shows the search results for someone searching for "venue hire London" (techies call this the search query). In this article, we'll only look at organic search results. It's free to optimise organic search performance and the most rewarding in the long run. You can see that the first organic search result for the search query "venue hire London" is hirespace.com.
Aside from technical optimisation, the key to coming up high on search results is relevant and good content. We blog about events and venues 90% of the time, and despite our love of cricket in the marketing team, we do not write about the test matches we watch. It's simply too targeted!
What is Voice Search?
With the explosion of mobile technology, and the unexpected development of virtual assistants powered by AI, such as Apple's Siri, Microsoft's Cortana, Amazon's Alexa and Google's recently rebranded AI - Google Assistant, search becomes much more than just us typing a search query and expecting results.
One can now "ask" virtual assistants questions using their voice. For example, if one asks Siri "What's the weather today?", Siri will run a search using "What's the weather today" as the search query. This kind of search is, yes, you guessed it, voice search. There's also a growing usage of visual search, where the search query is completely image or photograph generated. We'll cover visual search in a future article.
The search results for voice search can be both visual (on-screen) and auditory (played via the device's speakers).
Why do people use Voice Search?
- It's faster and more intuitive
- It removes the need to spell
- Their hands are busy driving, cooking, writing...
- They can't look at the screen
So, now that we've covered what voice search is, it's much easier to look at how to make the most out of it! Here are 3 Easy Tips to Optimise Your Website for Voice Search.